Roll of strategic planning and implementation
According to Mintzberg et al (2003, p.10) ‘A strategy is the pattern or plan that integrates an organisation’s major goals, policies, and action sequences into a cohesive whole. A well formulated strategy helps to marshal and allocate an organisation’s resources into a unique and viable posture based on its relative internal competencies and shortcomings, anticipated changes in the environment, and contingent moves by intelligent opponents’.
Likewise Haberburg and Rieple (2008, p.6) defined strategy as ‘ a strategy is the set of actions through which an organisation , by accident or design, develops resources and uses them to deliver services or products in a way which its users find valuable, while meeting the financial and other objectives and constraints imposed by key stakeholders.’
In contrast White (2004, p.5) defined strategy as ‘a coordinated series of actions which involve the deployment of resources to which one has access for the achievement of a given purpose.’ Furthermore strategy ‘is a process of translating perceived opportunity into successful outcomes, by means of purposive action sustained over a significant period of time.’
Lynch (2000, p.8) defined corporate strategy as ‘ it is the pattern of major objectives, purposes or goals and essential policies or plans for achieving those goals, stated in such a way as to define what business the company is in or is to be in and the kind of company it is or is to be.’
Morden (2007, p.14) revealed, Strategic Management is concerned with the character and direction of the enterprise as a whole. It is concerned with basic decisions about what the enterprise is now, and what it is to be in the future. It determines the purpose of the enterprise. It provide the framework for decisions about people, leadership, customers or clients , risk, finance, resources, products, systems, technologies, location, competition, and time. It determines what enterprise should be capable of achieving, and what it will not choose to do. It will determine whether and how the organisation will add value, and what form that added value should take. Strategic management is also concerned with management planning and decision making for the decision making for the medium and long-term future. It is considered with the anticipation of that future and with the establishment of a vision or view of how the enterprise should develop into the future that it must face.
According to Marios I.Katsioloudes (2006) “Strategic planning is the process by which a system maintains its competitiveness within its work environment by determining where the organization is, where it wants to go, and how it wishes to get there. In other words, strategic planning involves examining what strategies will enable to corporation or association to prosper in future”
Strategic planning is a process where you determine the strengths and weakness of your business. You also can set your company’s goals, objective and mission statement during this process.
We can say this that strategic planning is a management tool for organizing. It’s also lead an organizing from where is now to future.
A good definition is strategic planning is “the process of determining a company’s long-term goals and than indentifying the best approach for achieving those goals.” Without a strategic planning an organization will never know where it going.
Strategic planning is a very important for an organization. And its help to achieve
An organizations goals and its also helps to provide direction and focus for all employees. It points to specific results that are to be achieved and establishes a course of action for achieving them. A strategic plan also helps the various work units within an organization to align themselves with common goals.
Strategic planning Process
In the earlier 1970’s, various large firms adopted an official top-down strategic planning model. With this model, strategic planning became a planned process in which top executives from time to time would prepare the firm’s strategy, and then communicate it down the organization for implementation. The following strategic planning process model discuses below.