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Research and write a case study on Macy’s data breach

Assignment Details

For this assignment, refer to the assigned Readings & Resources. Using the American Advertising Federation Principles, the IAB Native Ad Evaluation Framework and the PRSA Professional Code of Ethics provided, research a recent example of unethical brand communications as defined by the AAF, IAB or PRSA. Your example shouldbe recent in order to address current issues in digital media, privacy and branded content – no more than two years old, and from a credible source such as the New York Times media section,ADWEEK,Advertising Age, BRANDWEEK, or other professional publication or website.I would like to use Macys and their data breach as the example to write about.Important: Please use the same example for your assignment as used for the discussion – the feedback from classmates and your instructor will be helpful in writing a quality essay.Then in an essay, answer the following questions/prompts:Completed essays should be a minimum of 3 pages of content, written in MLA format with a Works Cited added as the 4th (last) page.

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